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AdSense program policies
You can also visit our official blog to get updates , examples , and FAQs about Policy Program .
Publishers that agree to the online AdSense Terms and Conditions are required to adhere to the following policies , so please read the policy carefully . If you fail to comply with these policies without permission from Google , we reserve the right to disable ad serving to your site and / or disable your AdSense account at all times . If the account is disabled , you are not eligible to participate again in the AdSense program .
Because we may change our policies at any time , please see this section regularly for updates . In accordance with our Terms and Conditions , you are responsible to keep track of and adhere to the policies posted here . Exceptions to this policy are allowed only upon approval from Google .
Invalid clicks and impressions
Publishers may not click on your own ads or use any means to artificially inflate impressions and / or clicks , including the manual method .
Learn more
Clicks on Google ads must result from genuine user interest . Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited . These prohibited methods include , but are not limited to , repeated manual clicks or impressions , click and impression generating tools automatically , and the use of robots or deceptive software . Please note that clicking on your own ads for any reason is prohibited .
Encouraging click
Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks . This includes , but is not limited to , offering compensation to users for viewing ads or performing searches , promising to raise money for third parties for such behavior or placing images next to individual ads .
Learn more To ensure a good experience for users and advertisers , publishers participating in the AdSense program may not:
To compensate users for viewing ads or performing searches , or promise compensation to a third party for such behavior . Encourage users to click the Google ads using phrases such as " click the ads" , "support us " , " visit these links ," or other similar language . Directing the user 's attention to the ads with arrows or other focal point mark . Placing misleading images alongside individual ads . Place ads in a floating box script .Format ads so that they become indistinguishable from other content on the page .Format site content so it is difficult to distinguish from advertising .Place misleading labels above Google ad units . For instance , ads may be labeled " Sponsored Links " or "Advertisements " , but not " Favourite Sites " or " Today's Top Offers " .
Free content
Publishers may not place AdSense code on pages with content that violates our content guidelines . Some examples include content that is adult , violent or advocating racial intolerance .
View full content policies .
Sites with Google ads may not include or be linked to :
Pornography, adult , or mature content
violent content
Content related to racial intolerance or advocacy against any individual , group , or organization
Excessive profanity
Hacking / cracking content of computer systems
Content related to casinos and gambling
Content of drugs and equipment
Sales of beer or hard alcohol
Sales of tobacco or tobacco-related products
Sales of prescription drugs
Sales of weapons or ammunition ( eg firearms , firearm components , fighting knives , stun guns )
Sales of products that are replicas or imitations of designer goods or other items
Sale or distribution of assignments or papers college
Content regarding programs which compensate users for clicking ads or offers , performing searches , surfing websites , or reading emails
Any other content that is illegal , promotes illegal activity or infringes on the legal rights of others
Publishers are also not permitted to place AdSense code on pages with content primarily in an unsupported language .
Copyrighted materials
AdSense publishers may not display Google ads on webpages with content protected by copyright law unless they have the necessary legal rights to display that content . For more information, refer to the DMCA Policy .
Webmaster guidelines
AdSense publishers must adhere to the webmaster quality guidelines .
Show summary
Do not place excessive keywords , repetitive , or irrelevant in the content or code of web pages .
Avoid hidden text or links .
Avoid "doorway" pages created just for search engines , or a " no value added " such as affiliate programs with little or no original content .
Do not include content or deceptive or construction to improve your site's search engine ranking ( eg your site's PageRank ) .
Make the site useful and rich information , and write pages that describe the content clearly and accurately .
sources visits
Google ads may not be placed on pages receiving traffic from certain sources . For example , publishers may not participate in paid to click programs , send unwanted emails or display ads as the result of the actions of any software application . Publishers using online advertising must ensure that their pages comply with Google's Landing Page Quality Guidelines .
Learn more
To ensure a positive experience for Internet users and Google advertisers , sites displaying Google ads may not:
Using third-party services that generate clicks or impressions such as paid to click , paid -to-surf , autosurf , and click-exchange programs .
Promoted through unsolicited mass emails or unwanted advertisements on third-party websites .
Display ads , search boxes or search results as a result of the actions of software applications such as toolbars .
Loaded by any software that can trigger pop-ups , redirect users to unwanted websites , modify browser settings or otherwise interfere with site navigation . Your responsibility to ensure that no ad network or any affiliate uses such methods to direct traffic to pages that contain your AdSense code .
Receive visits from online advertising unless the site complies with the essence of Google's Landing Page Quality Guidelines . For example , users should be able to easily find what your ad promises .
Behavioral ad
AdSense code may not be replaced , as well as behavior, targeting , or delivery of advertising standards should not be altered in any way without express permission from Google . This includes , but is not limited to the following : clicking Google ads may not trigger a new browser window for the launch , as well as Google ads may not be placed in an IFRAME .
ad placement
Publishers are encouraged to try a variety of placements and ad formats . However, AdSense code may not be placed in inappropriate places such as pop-ups , emails or software . Publishers must also adhere to the policies for each product used .
View full ad placement policies .
Ads , search boxes or search results may not be:
Integrated into any software application , including toolbars .
Displayed in pop -ups or pop-unders .
Placed in emails , email programs , or chat programs .
Camouflaged by the elements on the page .
Placed on non-content- based pages . ( Does not apply to AdSense for search or mobile AdSense for search . )
Placed on pages published specifically for display ads .
Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos , trademarks , or other brand features .
Placed on , within , or on the side of Google's products or services in a manner that violates the policies of that product or service .
behavior sites
Sites showing Google ads should be easy for users to navigate . Sites may not change user preferences , redirect users to unwanted websites , initiate downloads , include malware or contain pop- ups or pop - unders that interfere with site navigation .
Advertising and competing services
In order to prevent user confusion , publishers may not display Google ads or search boxes on websites that also contain other ads or services formatted with the layout and the same color as the Google ads or search boxes on that site . Although you may sell ads directly on the site , you are responsible for ensuring that the ad was not interpreted as a Google ad .
Google advertising cookies
AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browser, or using web beacons to collect information as a result of ad serving on your website .
Learn more
Google uses the DoubleClick DART cookie on publisher websites displaying AdSense for content ads . Depending on the laws , rules , and regulations , you have the sole and exclusive right to use all data derived from the use of the DoubleClick DART cookie for any purpose related to your business , provided that Google may use and disclose this data in accordance with the requirements in the Google advertising privacy policies and laws , regulations, and applicable regulations .
If your current advertising services contract with Google or DoubleClick already has a specific provision defining data ownership, that provision instead of this policy will govern the data collected under the contract .
Learn how to prepare a privacy policy .
Product-specific policies
AdSense for content : Up to three ad units and three link units may be placed on each page .
AdSense for search : A maximum of two Google AdSense for search boxes may be placed per page . In addition , only a link or image ad unit that can be placed on pages with AdSense for search results . Queries must originate from users inputting data directly into the search box and can not be changed . This includes populating the search box with terms or hard -coding direct links to search results pages . AdSense for search code may not be integrated into any software application such as a toolbar .
source : http://support.google.com/adsense/bin/answer.py?hl=id&answer=48182
Publishers that agree to the online AdSense Terms and Conditions are required to adhere to the following policies , so please read the policy carefully . If you fail to comply with these policies without permission from Google , we reserve the right to disable ad serving to your site and / or disable your AdSense account at all times . If the account is disabled , you are not eligible to participate again in the AdSense program .
Because we may change our policies at any time , please see this section regularly for updates . In accordance with our Terms and Conditions , you are responsible to keep track of and adhere to the policies posted here . Exceptions to this policy are allowed only upon approval from Google .
Invalid clicks and impressions
Publishers may not click on your own ads or use any means to artificially inflate impressions and / or clicks , including the manual method .
Learn more
Clicks on Google ads must result from genuine user interest . Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited . These prohibited methods include , but are not limited to , repeated manual clicks or impressions , click and impression generating tools automatically , and the use of robots or deceptive software . Please note that clicking on your own ads for any reason is prohibited .
Encouraging click
Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks . This includes , but is not limited to , offering compensation to users for viewing ads or performing searches , promising to raise money for third parties for such behavior or placing images next to individual ads .
Learn more To ensure a good experience for users and advertisers , publishers participating in the AdSense program may not:
To compensate users for viewing ads or performing searches , or promise compensation to a third party for such behavior . Encourage users to click the Google ads using phrases such as " click the ads" , "support us " , " visit these links ," or other similar language . Directing the user 's attention to the ads with arrows or other focal point mark . Placing misleading images alongside individual ads . Place ads in a floating box script .Format ads so that they become indistinguishable from other content on the page .Format site content so it is difficult to distinguish from advertising .Place misleading labels above Google ad units . For instance , ads may be labeled " Sponsored Links " or "Advertisements " , but not " Favourite Sites " or " Today's Top Offers " .
Free content
Publishers may not place AdSense code on pages with content that violates our content guidelines . Some examples include content that is adult , violent or advocating racial intolerance .
View full content policies .
Sites with Google ads may not include or be linked to :
Pornography, adult , or mature content
violent content
Content related to racial intolerance or advocacy against any individual , group , or organization
Excessive profanity
Hacking / cracking content of computer systems
Content related to casinos and gambling
Content of drugs and equipment
Sales of beer or hard alcohol
Sales of tobacco or tobacco-related products
Sales of prescription drugs
Sales of weapons or ammunition ( eg firearms , firearm components , fighting knives , stun guns )
Sales of products that are replicas or imitations of designer goods or other items
Sale or distribution of assignments or papers college
Content regarding programs which compensate users for clicking ads or offers , performing searches , surfing websites , or reading emails
Any other content that is illegal , promotes illegal activity or infringes on the legal rights of others
Publishers are also not permitted to place AdSense code on pages with content primarily in an unsupported language .
Copyrighted materials
AdSense publishers may not display Google ads on webpages with content protected by copyright law unless they have the necessary legal rights to display that content . For more information, refer to the DMCA Policy .
Webmaster guidelines
AdSense publishers must adhere to the webmaster quality guidelines .
Show summary
Do not place excessive keywords , repetitive , or irrelevant in the content or code of web pages .
Avoid hidden text or links .
Avoid "doorway" pages created just for search engines , or a " no value added " such as affiliate programs with little or no original content .
Do not include content or deceptive or construction to improve your site's search engine ranking ( eg your site's PageRank ) .
Make the site useful and rich information , and write pages that describe the content clearly and accurately .
sources visits
Google ads may not be placed on pages receiving traffic from certain sources . For example , publishers may not participate in paid to click programs , send unwanted emails or display ads as the result of the actions of any software application . Publishers using online advertising must ensure that their pages comply with Google's Landing Page Quality Guidelines .
Learn more
To ensure a positive experience for Internet users and Google advertisers , sites displaying Google ads may not:
Using third-party services that generate clicks or impressions such as paid to click , paid -to-surf , autosurf , and click-exchange programs .
Promoted through unsolicited mass emails or unwanted advertisements on third-party websites .
Display ads , search boxes or search results as a result of the actions of software applications such as toolbars .
Loaded by any software that can trigger pop-ups , redirect users to unwanted websites , modify browser settings or otherwise interfere with site navigation . Your responsibility to ensure that no ad network or any affiliate uses such methods to direct traffic to pages that contain your AdSense code .
Receive visits from online advertising unless the site complies with the essence of Google's Landing Page Quality Guidelines . For example , users should be able to easily find what your ad promises .
Behavioral ad
AdSense code may not be replaced , as well as behavior, targeting , or delivery of advertising standards should not be altered in any way without express permission from Google . This includes , but is not limited to the following : clicking Google ads may not trigger a new browser window for the launch , as well as Google ads may not be placed in an IFRAME .
ad placement
Publishers are encouraged to try a variety of placements and ad formats . However, AdSense code may not be placed in inappropriate places such as pop-ups , emails or software . Publishers must also adhere to the policies for each product used .
View full ad placement policies .
Ads , search boxes or search results may not be:
Integrated into any software application , including toolbars .
Displayed in pop -ups or pop-unders .
Placed in emails , email programs , or chat programs .
Camouflaged by the elements on the page .
Placed on non-content- based pages . ( Does not apply to AdSense for search or mobile AdSense for search . )
Placed on pages published specifically for display ads .
Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos , trademarks , or other brand features .
Placed on , within , or on the side of Google's products or services in a manner that violates the policies of that product or service .
behavior sites
Sites showing Google ads should be easy for users to navigate . Sites may not change user preferences , redirect users to unwanted websites , initiate downloads , include malware or contain pop- ups or pop - unders that interfere with site navigation .
Advertising and competing services
In order to prevent user confusion , publishers may not display Google ads or search boxes on websites that also contain other ads or services formatted with the layout and the same color as the Google ads or search boxes on that site . Although you may sell ads directly on the site , you are responsible for ensuring that the ad was not interpreted as a Google ad .
Google advertising cookies
AdSense publishers must have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on your users' browser, or using web beacons to collect information as a result of ad serving on your website .
Learn more
Google uses the DoubleClick DART cookie on publisher websites displaying AdSense for content ads . Depending on the laws , rules , and regulations , you have the sole and exclusive right to use all data derived from the use of the DoubleClick DART cookie for any purpose related to your business , provided that Google may use and disclose this data in accordance with the requirements in the Google advertising privacy policies and laws , regulations, and applicable regulations .
If your current advertising services contract with Google or DoubleClick already has a specific provision defining data ownership, that provision instead of this policy will govern the data collected under the contract .
Learn how to prepare a privacy policy .
Product-specific policies
AdSense for content : Up to three ad units and three link units may be placed on each page .
AdSense for search : A maximum of two Google AdSense for search boxes may be placed per page . In addition , only a link or image ad unit that can be placed on pages with AdSense for search results . Queries must originate from users inputting data directly into the search box and can not be changed . This includes populating the search box with terms or hard -coding direct links to search results pages . AdSense for search code may not be integrated into any software application such as a toolbar .
source : http://support.google.com/adsense/bin/answer.py?hl=id&answer=48182